​Website audit to do list…

Your website is one way people can check out who you are and what you’re about. Sometimes it’s used to verify who you are, find out a little bit more about you and your business. People can be looking for hours of operation, your location or contact info… They may want to see a representation of your body of work... Whatever the reason, if they have trouble finding the information they’re looking for, you could lose them as a potential client.
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Here’s a list of things you need to check to make sure your website is doing everything it needs to be doing.

1. Quickly go through each page and check all the links.  (there’s nothing more frustrating than having to hunt for something that was promised to be one click away).
➡️any email addresses you are supplying for easy contact should be hotlinks.
➡️links to other pages 
➡️’read more’ links
➡️links to another page on the site
➡️confirm that backlinks are still functional
➡️don’t forget the header and footer (social media icons, email addresses…)
➡️check ALL your menus and drop down menus
➡️CONTACT page: make sure all the information is linking properly

2. CONFIRM that the actual information is correct. (I can not tell you how many times I contact businesses because I have tried to link to an email address or their social media & the link is wrong or actual address has a typo in it.)
⭐️hours of operation
⭐️menus & special events
⭐️class times

3. Remove any information that is out of date. 
😕expired sales
😕extended hours that no longer apply
😕old menus, class schedules…
😕’upcoming’ or current events that have already happened

4. NOW is a great time to update your site. Regularly updating your site helps with your performance on Google.
💰add testimonials as you receive them
💰updating schedules and menus
💰blog posts

This may feel like a lot of work but I guarantee it will mean that your website is working as hard as it can to build your business. 
PRO TIP: If you can, get someone on your team to check it over. Often a fresh set of eyes sees things you don’t.
Doing this once every six months should keep your site accurate and up to date. If you need help with a website audit, you know where to find me. ​