![]() Writing a blog is a big undertaking. It takes time and energy, and needs to be done right to make a difference. For the purposes of this blog, I’m talking about small and micro businesses, both retail stores and services, as well businesses offering classes. A blog should showcase your expertise. It’s something that can keep your website current and give insights that your followers will find valuable. WHY? A blog gives people a reason to keep coming back to your site. It can also be a great way to create fodder for your social media channels and for a regular newsletter. TIPS FOR WRITING A BLOG ✔️In most cases a blog post should be short and sweet, 250 to 500 words maximum. ✔️Your blog posts should demonstrate your expertise in your business. ✔️Keep in mind you want something that people will be inclined to share. SOME IDEAS 👍🏼Tips & Tricks 👍🏼Lists 👍🏼How to’s 👍🏼Products reviews 👍🏼Insider information 👍🏼Employee introductions 👍🏼Expert advice WHEN & HOW OFTEN? ⏰Think of a time & day that you think your customers will be online or would be receptive to the information. ⏰The most important thing is to post consistently. I suggest starting with one post per month and when you’ve mastered that, up it to twice/month, if you have the time. TIPS TO ATTRACT PEOPLE TO YOUR BLOG 👀Research shows that blog posts with images get shared more. 👀PRO TIP: Add alt-text to the images. 👀Creating lists gives you multiple opportunities to post on social media. 👀Review a suppliers, products, events, books, like-minded businesses... KEEP IN MIND your website, blog, newsletters and social media are tools to help you build your business. If you are going to take the time and energy to write a blog (or pay someone else to do it), make sure it’s working for you. Not only does a blog help drive customers to your website but using the blog as the base for your social media and newsletters is a smart way to reach different people at different times on different platforms with the same message. If you are interested in how a blog could work for your small business, give me a shout, I’d love to chat, FIRST HOUR is FREE.
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AuthourHi, I'm Shirley. This blog is all about providing you with tips & tricks that will help you make your social media platforms, website & newsletters the best that they can be. Archives
December 2022
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