​Here's what I have to say about hashtags!

#️⃣Why use hashtags?
This is one way people can find you in a search. That also means it's a way spammers and bots can find you, but there's not much you can do about that.

#️⃣Which tags should you use?
Think about what people would use to search your business. 
Location: #Toronto #GTA #Ontario #Etobicoke
Business: #RealEstate #Restaurant #Yoga #Artist
Specifics to your business: #NewListing #Vegan #OnlineClasses #InpersonClasses
Client Specific: #FirstTimeBuyer #KidFriendly #Ashtanga
Post specific: #blog #Tips #Testimonial #review
PRO TIP: Do a test search of other similar businesses and see what they're using.

#️⃣How many hashtags should I use?
The general consensus seems to be 20 hashtags/post is the magic number. I don't see any reason to argue with that or waste any time researching it so let's go with that.

PRO TIP: The secret is to use post specific tags. If you are referencing a blog #Blog or more specifically #RestaurantBlog #RestaurantBlogger #RestaurantBloggers ADDED to your standard tags. For example if you work in the Toronto area why not add #GTA #Etobicoke #BloorWestVillage #Oakville, see if it has any impact...
It takes a bit more time but I think it's worth it.

#️⃣Which sites should you use the hashtag? 
Definitely Instagram and I would also say they can really help with finding specific conversations on Twitter. I add hashtags to Linked In posts but I'm not sure it's worth it. I think they are redundant on Facebook but if you are posting on Instagram and then sharing it directly to Facebook, no one is going to be offended by it.

#️⃣Where do I put the hashtags? 
They go at the end of the post, after a link (if you're using them on anything other than Instagram)