 Image by Gerd Altmann from Pixabay Anyone who tells you that there are hacks to building a following is selling you a bill of goods. All you need to do is offer content that educates, interests or offers solutions to your followers and post consistently. That's it! Sounds easy enough but it can take a lot of time & energy. Whether you’re a regular user of social media or new to the game here are some tips and tricks that will help you build a true following.
1. Figure out who you want to attract. Is it other businesses? customers? Then follow pages that will provide you with meaningful content for those people. Local businesses. Compatible businesses/suppliers. Charities or causes you believe in and want to support. BIAs or Resident Associations. Publications/News outlets/blogs… Passions, hobbies or special interests… Now start to follow them on all your different channels. Like, comment, and share their content. 2. You don't have to be online all the time. Once or twice a week go online and go through your newsfeed and engage with the people you are following. Like, comment & share their content. 3. Create your own content. It can be as simple as posting your store hours, an updated menu, or new procedures to start and then add inspiring quotes, testimonials, blog posts… Schedule it so that it is distributed over time rather than all at once. 4. Once you have a bit of content, invite people to join your page and keep posting. 5. Remember the 80/20 rule. 80% of your content should be useful to your followers (educate, interest, or offer solutions) and only 20% should specifically promote your business. That’s a lot of OTHER content! 6. Post consistently. It's better to post once/week consistently then to post five days in a row and then not for a few weeks. If you've got questions about any of this, give me a shout.
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