Lots of small businesses are quite slow this time of year, it’s the perfect opportunity to get your social media game in order. It’s really quite simple: 1. POST REGULARLY: Planning and scheduling your posts are key to posting regularly. Posting 3 times a week, every week is better than every day for a few weeks and then nothing for a month. This has been tried and tested over and over again. I use Hootsuite as a scheduler, it is a Canadian company that offers a FREE option, always and forever although you can upgrade if you want. 2. ENGAGING POSTS: Follow the 80/20 rule (20% marketing material, 80% of interest to your followers). Using a tool like CANVA is easy (once you figure it out). The internet has a ton of free resources you can access like photography sites that offer FREE images for businesses AND a quick search like “quotes about…” can give you all the fodder you need to create posts that people will be dying to share. 3. BE SOCIAL: Share/Retweet/Share in stories (for IG) It’s called social media for a reason, you need to participate too. Find pages you like and follow them and ENGAGE. You don’t have to be on social media everyday. Pick a day and go through your feed liking, commenting and sharing other peoples pages. Don’t forget to engage with people who’ve engaged with your page too. I often work with clients helping them get their social media set up and running and then they can take it over themselves, (or not, whatever works for you). Give me a shout if you want to up your social media game, FIRST HOUR FREE.
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AuthourHi, I'm Shirley. This blog is all about providing you with tips & tricks that will help you make your social media platforms, website & newsletters the best that they can be. Archives
December 2022
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