social media plan 2021

Lots of small businesses are quite slow this time of year, it’s the perfect opportunity to get your social media game in order. It’s really quite simple:

1. POST REGULARLY: Planning and scheduling your posts are key to posting regularly.
Posting 3 times a week, every week is better than every day for a few weeks and then nothing for a month. This has been tried and tested over and over again. I use Hootsuite as a scheduler, it is a Canadian company that offers a FREE option, always and forever although you can upgrade if you want.

2. ENGAGING POSTS: Follow the 80/20 rule (20% marketing material, 80% of interest to your followers).
Using a tool like CANVA is easy (once you figure it out). The internet has a ton of free resources you can access like photography sites that offer FREE images for businesses AND a quick search like “quotes about…” can give you all the fodder you need to create posts that people will be dying to share.

3. BE SOCIAL: Share/Retweet/Share in stories (for IG)
It’s called social media for a reason, you need to participate too. Find pages you like and follow them and ENGAGE. You don’t have to be on social media everyday. Pick a day and go through your feed liking, commenting and sharing other peoples pages. Don’t forget to engage with people who’ve engaged with your page too.

I often work with clients helping them get their social media set up and running and then they can take it over themselves, (or not, whatever works for you). Give me a shout if you want to up your social media game, FIRST HOUR FREE.

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