 Photo by Code Ninja on Unsplash Social media, where do you start? The first thing you need to do is decide which channels on which to post! I suggest that you start with one and then add more if you think you want more exposure. For most businesses I recommend Facebook. It’s still by far the largest social media platform and it’s friendly to sharing, making it a bit easier to build a true community. Instagram is beautiful but is more difficult to build a realistic following and Twitter can be a bit risky, depending on who you are trying to reach. Linked In is a more "serious" platform useful in a more formal business setting or with some service industries. Each platform has it’s pros and cons and it makes sense to go where you think your customer will look for you. There are other channels but these are definitely the biggest and best for most small businesses.
If you are new to using social media for your business I would suggest starting by creating a Facebook business page (you'll need a personal Facebook page to do that) and a personal Linked In account. I would treat Linked In like a CV, make sure it's up to date and has the correct contact information. Once you’ve created a business account on Facebook and started to post on it regularly you might be ready to branch out to a 2nd or 3rd platform. Good luck! If you need any help give me a shout! First hour is free!
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